Flying Nickel
Will Paterson is a logo designer and hand lettering artist with a successful YouTube channel. He released a logo design brief for a conceptual company and asked viewers to submit logo designs...so I thought it would be fun to have a go!
I intentionally stayed away from an overly futuristic or tech-oriented design to differentiate the company from it's competitors. In a logo design proposal to a company this would likely be presented alongside more expected designs to offer an option with a unique character...
Company Name:
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Flying Nickel
Company Description:
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We are a company that produces new ways to keep track of your appointments by combining blockchain technology with an easy to user interface. Our main product is a device that you can use wherever you are and implements years of scientific discovery. Our target audience is adults. We want to convey a sense of wonder, while at the same time being modern
Job Description:
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You must create a logo using the information given in this brief. They would prefer a wordmark that uses the color grey. The logo will be printed on the side of vehicles. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.
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From Goodbrief.io
secondary mark
or favicon
primary logo
FLYING
NICKEL
Mrs Eaves Roman
455260
7E94AD
E288C2
C7E2F9
Futura
extraordinary
technology
for ordinary
problems
Class: Geometric Sans
Foundry: Bauer Types
Class: Traditional Serif
Foundry: Emigre
some ideas I explored in the process...
the app mockup uses the brief's description of a product that uses blockchain technology to keep track of appointments
the orbital or atomic rings would not be static like ordinary scheduling apps but be dynamic and as appointments are arranged they would be adding to the rings. The appointments are represented by the circles and would get larger as the time to the event gets closer
The colours would represent a code the user would design and if preferred the user can have the times shown or left as circles, that can be explored by pressing onto them
Well I was right, that was fun...
...not the logo one might expect for a modern tech company but I think in a way that's why it could work. The stamp-like appearance with geometric marks associated with the logotype retain enough modern elements whilst the serif font screams quality